85% of consumers reported reading online reviews.
Reviews build trust
90% of customers say that their buying decisions are influenced by online reviews.
Online reviews are important for a number of reasons and have major implications through their ability to affect rankings in search engines, which search results actually get clicked on and ultimately their impact on consumers purchasing decisions.
Customers pay attention to online reviews
As a small business, your online reputation can directly influence your sales. Typically, by the time someone has started looking at reviews, they've already figured out their want and are now in the process of selecting a business.
85% of consumers reported reading online reviews. About 67% of consumers will read 6 reviews or less before they form an opinion about a business.
SEO rankings are placing more weight than ever on what users have to say. Reviews are a critical factor that search engines take into consideration. Reviews rack up SEO points by providing sites with fresh content, bundles of backlinks, and sources for organically shaping natural attributes.
We grew our new visitors to 200 new patients per month as the result of a boost to our online reviews.
Dr. Katayoun Yaraghi DDS. MPH.
Cascada Dental Spa